I’m a brand builder with over a decade of experience in design and operations. I help both small businesses and large-scale tech companies engage customers and employees through compelling products, strong culture, and meaningful experiences. 

Everything I do, whether it applies to design, operations, or experiences, is a conduit for driving meaningful business outcomes. This philosophy has shaped my work, from scaling Shopify’s workforce from 100 to over 4,000 as Head of Culture and Talent Development to advising and designing for small businesses like Wethos, Gnara, Mantle, and Daily Blends. 

I can help you with:

• Design: branding from the inside out, based on behavioural science
• Business Operations: offering smart advice for hard problems
• Experiential: events, customer experiences, and employee experiences
  

Let’s work together.